We design, configure, build and manage complete DM conversation systems for fitness coaches — on Instagram and WhatsApp. Two categories, doing two different jobs: Managed Automation answers reliably using structured flows, and AI Agent Automation holds a real conversation around your coaching business and works out who's worth your time.
You're not buying software to set up yourself, and it isn't a platform resold to you. The whole system is designed, built and run for you, configured around your business and conversation requirements.
See the full mechanics in How AI DM automation works.
Structured flows, built and managed
Keywords, buttons and predefined paths on established automation platforms such as ManyChat. For a coach whose DMs are mostly the same handful of questions — price, does it include a diet plan, do I need a gym — this handles them perfectly and consistently at the lowest cost. It follows the route it was given rather than reasoning about what a lead just wrote.
A conversation, not a decision tree
An agent configured around your programs, pricing, tone and qualification process. A lead writes “I've tried online coaching before and it didn't stick, is yours different?” — no keyword matches that, but the agent answers it using your own words, remembers they said it, and factors it into how the rest of the conversation goes. That is the difference you are paying for.
Availability varies by product. Each capability below notes where it applies.
Included with every Instagram product
Someone comments your keyword under a reel or post. They get a public reply that keeps the post looking active, and a DM that opens the conversation privately. From there the agent takes over — answering, or qualifying, depending on your product.
Included at no extra cost on Basic, Pro, Business, Fusion and Fusion Max. It is never sold as a paid add-on.
All products
A DM at 2am gets the same answer as one at 2pm. The agent replies automatically, usually within seconds, using your programs, pricing and policies — never invented information. If it hasn't been given an answer, it says you'll confirm.
Pro · Business · WhatsApp PA · Fusion · Fusion Max
The questions are yours — goal, timeline, readiness, budget, whatever matters for your offer. They're asked one at a time, in your order, never dumped as a list. Once a lead answers, that answer is locked and never asked again, even if the conversation wanders.
The agent asks permission once before starting, so it doesn't feel like an interrogation. Messy, slang and out-of-order answers are understood.
All products
The agent remembers the recent conversation, picks up the lead's name naturally, and won't repeat something it already told them. Higher tiers handle rapid-fire messages as one thought rather than firing back three separate replies.
Deeper on higher capability plans
Capability increases with each level. Business, WhatsApp Personal Assistant and Fusion Max add stronger context handling, combine several rapid messages into one reply, and run layered reliability so a conversation keeps going when a service is temporarily slow.
Like any software that depends on third-party services, occasional delays or unexpected responses can still happen. Monitoring and fixing them is part of the monthly service.
Business · Fusion Max only
Leads who'd rather talk than type get understood too. Voice messages are transcribed and answered in text like any typed message, and count toward qualification the same way. How voice handling works →
This is a higher-tier capability. It is not included in Basic, Pro, WhatsApp Personal Assistant or Fusion.
All products
If a lead asks for a real person, the agent stops replying in that conversation and leaves it with you. Any follow-ups it had queued for that lead are cancelled, so nobody gets an automated nudge in the middle of a conversation with you. More on handoff →
Pro · Business · WhatsApp PA · Fusion · Fusion Max
Your booking destination — the link you give during setup — goes out once, only after a lead qualifies, and only one time. Nobody who already booked gets pestered with the link again.
To be precise about what this is: the agent sends your link. It does not read, write to, or manage your calendar, and it does not check real-time availability.
Pro · Business · WhatsApp PA · Fusion · Fusion Max
Leads who go quiet get a configured follow-up matched to where the conversation stopped. The moment they reply, book, or get handed to you, everything queued cancels itself. The agent also won't schedule a follow-up while someone is still actively typing.
Pro, WhatsApp PA and Fusion use follow-up messages you write in advance, chosen to match the lead's stage. Business and Fusion Max write each follow-up fresh, referencing that lead's actual conversation.
Fusion · Fusion Max
A lead qualified on Instagram moves to WhatsApp with one tap and is recognised automatically. Questions they've already answered are never asked again. Someone who messages WhatsApp directly is qualified normally from the start.
All products
Every conversation is recorded as a structured lead record — identity, qualification answers, status and relevant context. You receive the useful part: username, relevant chat logs, a concise lead summary and a contact number where applicable. You don't get raw backend access. Higher tiers add a flat view that can be sorted, filtered and exported. Lead management →
Pro · Business · WhatsApp PA · Fusion · Fusion Max
When a lead has qualified and received your booking link, you get an email with their structured details, a short summary and the useful context — so you can reach out personally while they're warm.
An alert isn't a booking confirmation. The system doesn't check your calendar. How alerts work →
Everything above runs inside one structure rather than as loose features. Filter — qualification separates serious buyers from browsers. Influence — while qualifying, the conversation answers real coaching objections in your words. Transfer — your booking link reaches only the leads who qualified, once.
It applies to Pro, Business, WhatsApp Personal Assistant, Fusion and Fusion Max, and to the Growth and Combo Managed plans. Basic answers enquiries accurately but does not run the full journey.
Rule-based flows built and managed for you, including a Free Plan. Lower cost, simpler behaviour, and genuinely useful if you mainly need enquiries handled consistently.
Welcome messages, common-question replies, program details and late-night responses — triggered by keywords and buttons, delivered consistently every time.
Interested versus not, fat loss versus muscle gain, serious versus browsing. You open your inbox already knowing who to answer first.
On Growth and Combo: qualification questions, booking-link delivery, multi-step reminders, lost-lead re-engagement and Comment → DM.
The Combo Plan adds a DM → WhatsApp handover flow, interrupt keywords and missed-lead recovery. Conversation flows run in English.
Buttons and quick replies move a lead through a flow reliably, since there's nothing to misread. Free-text keyword matching is also used where it helps — recognising "price" or "info" in an open message — but only for what it's been configured to catch.
On the Combo plan, a lead can type something like "price" mid-flow and get pulled to the relevant answer instead of finishing a path that no longer fits. Anything unrecognised falls back to a configured catch-all reply rather than going unanswered.
Reply to a lead yourself and automated messages stop for that conversation — no need to disable anything first. You're never locked out of your own DMs.
Reply wording and flow logic are reviewed periodically as part of the monthly service, based on how leads are actually responding — a manual review-and-adjust process, not automatic self-improvement.
It follows the paths it was given. A message outside what it recognises gets the fallback, not a tailored answer — that's the trade-off for the lower cost. If your leads write in full, unpredictable sentences, an AI Agent product handles that better.
Managed Automation is built on established automation platforms such as ManyChat. It's a capable, widely used tool and the right choice for structured, rule-based flows. Platform subscription costs for Managed Automation are separate from the service fee and are confirmed with you before setup.
What you pay us for is the system around it: designing the flows, qualification and booking funnel, building them and managing them. See Ayush AI Automation vs ManyChat.
AI Agents depend on AI models, APIs, Instagram/Meta/WhatsApp systems, hosting/infrastructure and other third-party services. Therefore occasional bugs, delays, unexpected AI responses, API issues, platform changes or temporary interruptions can occur. We make reasonable efforts to monitor, maintain, troubleshoot, update and properly support the system, and fix issues within our control, but continuous error-free or uninterrupted operation cannot be guaranteed.
Detailed, plain-English guides to how the DM automation works, what each product does and how it compares.
Qualification, lead records, voice notes, follow-ups, human handoff and hot lead alerts.
What Basic, Pro, Business, WhatsApp PA, Fusion and Fusion Max each do — and where each stops.
Filter, Influence, Transfer — the structure behind every qualifying conversation.
vs ManyChat, AI reply tools, instant DM tools, rule-based automation and human setters.
Comment → DM, dedicated WhatsApp numbers and Instagram-to-WhatsApp continuity.
Real client stories, with the evidence standard stated.
Every capability above is available on specific products only. The pricing page shows exactly which.
