Built only for fitness coaches

DM Automation & AI Agents for Fitness Coaches

Your AI agent replies, handles the conversation and qualifies every lead — so you can focus on coaching.

Instagram and WhatsApp, answered around the clock in your own words. You get the calls that are worth taking.

Six AI products, Instagram & WhatsApp Comment → DM included Built and run for you

Your content is working. The part after the DM isn't.

Most coaches don't have a content problem or an offer problem. They have a conversation problem — enquiries arriving faster than anyone can answer them properly, and going cold while they wait.

A DM lands at 11pm asking about your program. You see it at 9am. They've already messaged two other coaches.

You answer "how much?" for the fortieth time this month, in slightly different words each time.

You take a call, and twenty minutes in you realise this person was never going to buy.

AI Agent Automation

What the agent actually does

Configured once around your business, then it runs the conversation on its own.

Answers from your knowledge, not from guesses

Your programs, your pricing, your policies, your tone. If it hasn't been given an answer, it says the coach will confirm — it doesn't invent one.

Qualifies one question at a time

Goal, timeline, readiness — the questions you choose, asked in your order, one per message. Once someone answers, they're never asked again.

Follows up without being annoying

Leads who go quiet get a nudge matched to where the conversation stopped. The moment they reply or book, the queued follow-ups cancel themselves.

Sends your booking link once

Only after a lead qualifies, and only one time. No repeated links, no pestering someone who already booked.

Steps aside when you're needed

If a lead asks for a real person, the agent stops replying to that conversation and leaves it to you — and cancels any follow-ups it had queued.

Turns comments into conversations

Comment → DM is included with every Instagram product. Someone comments your keyword, they get a public reply and a DM that opens the conversation.

See everything the agent handles

Six products. Capability increases at every level.

Start where you are. Move up when your volume justifies it.

Basic

Instagram inbox & FAQ assistant

AI capabilityConversational

Answers the questions your DMs get every day. No qualification, no follow-ups.

Pro

Instagram lead qualification AI

AI capabilityQualifying

Full qualification, booking link delivery and multi-step follow-ups. The recommended starting point.

Business

Advanced Instagram AI agent

AI capabilityContextual

Adds voice notes and follow-ups written fresh for each lead.

WhatsApp Personal Assistant

WhatsApp AI assistant

AI capabilityQualifying

For coaches whose enquiries land on WhatsApp. Requires a dedicated business number.

Fusion

Instagram + WhatsApp AI system

AI capabilityQualifying, cross-channel

A lead qualified on Instagram carries on WhatsApp without answering twice.

Fusion Max

Advanced Instagram + WhatsApp AI system

AI capabilityContextual, cross-channel

Everything, on both channels, with voice notes and AI-written follow-ups.

Compare products & pricing
Our proprietary framework

The F.I.T. DM Funnel Framework

Every qualification-capable system we build follows the same three stages — designed around how coaching clients actually decide to buy. It is the reason a system built here behaves differently from a generic assistant pointed at your inbox.

Developed specifically for fitness coaching, where leads have usually failed before and are deciding whether to believe it will be different this time.

F — Filter

Qualification questions you choose separate serious buyers from browsers before either of you spends time on a call.

I — Influence

While qualifying, the conversation answers real objections using your own words, your pricing and your programs.

T — Transfer

Your booking link goes out once, only to leads who qualified — so the calls you take are with people already close to buying.

Applies to Pro, Business, WhatsApp Personal Assistant, Fusion and Fusion Max. Basic answers enquiries but does not run the full journey.

Also available

Managed Automation — the lower-cost, rule-based option

If you mainly need enquiries handled reliably and don't need an agent reasoning about each message, Managed Automation still does that job well, at a lower price. Structured flows, keywords and buttons, built and managed for you — including a Free Plan.

See Managed plans

What coaches have said

Feedback from coaches running Managed Automation. The AI Agent products are newer — there are no AI case studies to show yet, and I won't invent any.

Managed Automation

Within 7 days of going live, I started getting qualified leads directly from DMs. No more wasting time on random chats — only serious enquiries and booked calls.

— Fabby, Fitness Coach

Managed Automation

Ayush built a simple, structured DM automation system that made handling leads much easier and more professional. It feels like I have a full-time sales team in my DMs.

— Haider, Online Coach

How it gets built

You're involved twice. Everything else is handled.

You

Book a call and choose your product

Twenty minutes. Your offer, your audience, your enquiry volume. I'll tell you honestly which product fits — including if the answer is Managed Automation.

You

Fill the onboarding form and grant access

One form, tailored to the product you bought. Then you connect your accounts through Meta's official process. You keep ownership and never share a password.

Ayush

Configure, test and launch

Your knowledge base, qualification questions, tone and conversion path — configured and tested end to end before anything goes live.

Ayush

Run it every month

Monitoring, maintenance, fixes when platforms change, and ongoing tuning of how the agent performs.

See the full process
Go deeper

Understand the system before you buy it

Detailed, plain-English guides to how the DM automation works, what each product does and how it compares.

How AI DM automation works

Qualification, lead records, voice notes, follow-ups, human handoff and hot lead alerts.

The six AI products

What Basic, Pro, Business, WhatsApp PA, Fusion and Fusion Max each do — and where each stops.

The F.I.T. Framework

Filter, Influence, Transfer — the structure behind every qualifying conversation.

Comparisons

vs ManyChat, AI reply tools, instant DM tools, rule-based automation and human setters.

Instagram & WhatsApp

Comment → DM, dedicated WhatsApp numbers and Instagram-to-WhatsApp continuity.

Case studies

Real client stories, with the evidence standard stated.

See it working before you decide

Watch a product demo, read the FAQ, or message us and ask. No pressure either way.

See the Demos Compare Products & Pricing