What each product does, who it suits and where it stops. Capability increases at every level. Prices live on the pricing page, so this page stays focused on what you're buying.
All six are AI Agent Automation: configured around your business, run as a managed service, and sold as a one-time setup plus a monthly fee. Instagram products include Comment → DM at no extra cost. Every product has human handoff. None connects to your calendar — qualifying products send your booking link.
It can understand
It sends
It never sends voice notes. Voice is something the agent understands on the products that support it — every reply goes out as text, including the reply to a voice note.
On products without voice support, a voice note or an image gets a short, polite reply asking the lead to send it as text, so nothing is silently ignored.
Basic is an Instagram DM assistant that answers enquiries from your own knowledge base — automatically, day or night, in your words. When a question falls outside what it was given, it says you'll confirm rather than guessing.
Who it's for: Coaches whose DMs are mostly the same questions — pricing, what's included, how coaching works — and who don't need qualification yet.
The questions your inbox gets every day: price, what a program includes, how coaching works, who it suits. It picks up the lead's name naturally, keeps track of what has already been said so it doesn't repeat itself, turns keyword comments on your posts and reels into DMs, hands the conversation to you when someone asks for a person, and records every conversation as a lead record.
Conversational. The agent understands what each lead actually wrote and answers accurately — but it doesn't run a qualification journey or manage the lead afterwards.
What makes it different: It's the accurate-answers level. It answers in your words from your knowledge base and never invents an answer, but it doesn't run a qualification journey.
| Qualification | None. Basic answers questions and captures the lead's name; it doesn't ask your qualification questions or work out who is serious. |
|---|---|
| Follow-ups | None. If a lead goes quiet, nothing is sent automatically. |
| Lead information saved | Each lead is recorded with their Instagram identity, the name they gave, what has already been covered, whether the conversation is with the agent or with you, and first and last contact. Every message and reply is logged. |
| Booking and links | Not at this level — Basic doesn't send your booking link. |
| Conversation and context | It remembers the recent conversation, so it doesn't repeat itself or re-introduce itself to someone it has already spoken to. |
| Voice messages | Not supported. If a lead sends a voice note, an image or any other non-text message, the agent politely asks them to send it as text. |
Pro adds the entire conversion side: your qualification questions one at a time, your booking link released only to leads who qualify, follow-ups for people who go quiet, and a hot lead alert by email.
No qualification, no follow-ups, no booking-link delivery, no hot lead alerts and no voice-note understanding. Instagram only.
What it does
Not included
what's included in the 12 week program?
It includes a custom training plan, a nutrition plan and weekly check-ins. Do you want to know about pricing too?
can I speak to the coach directly
Handed to the coach · the agent stops replying in this chat
Pro is the Instagram lead-qualification agent and the recommended starting point. It does everything Basic does, then runs the full F.I.T. journey — Filter, Influence, Transfer — on every enquiry.
Who it's for: Coaches with steady Instagram enquiries who need serious leads identified, followed up and sent to booking. The recommended starting point.
Answering from your knowledge; asking permission once and then your qualification questions one at a time, in your order; locking each answer so nobody is asked twice; understanding messy and out-of-order replies; sending your booking link once, only after a lead qualifies; template follow-ups matched to where the conversation stopped, which cancel the moment the lead replies, books or is handed to you; a hot lead alert to your email; and a full lead record you can act on.
Qualifying. The agent doesn't only reply — it moves a conversation through a structure you define and decides who reaches your booking link.
What makes it different: Pro runs the full F.I.T. journey: your questions one at a time, answers locked, your booking link released only after qualification, and follow-ups for leads who go quiet. The 14-day performance guarantee applies to Pro.
| Qualification | Your own questions, in the order you set, each marked required or optional. The agent asks permission once before it starts, then asks one question per message. Answers are stored as they arrive and are never asked again, even days later, and out-of-order or messy answers are understood. |
|---|---|
| Follow-ups | Multi-step sequences you write and approve, at the cadence you choose. The message is picked for the stage the lead actually reached, with several approved variations so it doesn't read like a robot. A queued follow-up is cancelled automatically if the lead has replied, received the booking link, moved to a later stage, or asked for you. |
| Lead information saved | A full lead record: identity, name, every qualification answer, conversation stage, whether the booking link has been sent, follow-up state, and first and last contact — plus a complete chat log and a record of every follow-up sent or cancelled. |
| Booking and links | Your booking link is released once, only after a lead qualifies, and it is never sent to the same person twice. |
| Conversation and context | Conversation memory across days, with the lead's stage tracked, so a conversation resumes where it stopped. |
| Voice messages | Not supported at this level. Non-text messages get a polite request to send text instead. |
Business adds voice-note understanding, follow-ups written fresh for each lead instead of from approved templates, rapid messages answered as one, layered reliability and cleaner, exportable lead data.
No voice notes and no AI-written follow-ups. Instagram only — WhatsApp needs WhatsApp Personal Assistant or Fusion. It sends your booking link and never reads or writes your calendar.
What it does
Not included
i want to drop fat before summer, is this for beginners?
Yes, it works for beginners. Can I ask two quick questions to see which program fits?
ok, starting next week ideally
Goal and timeline recorded · qualification continues
Business is the advanced Instagram agent, built for audiences that would rather talk than type and for offers where a follow-up has to sound personal rather than templated.
Who it's for: Coaches with a voice-heavy audience or a higher-ticket offer, where a personal-sounding follow-up matters.
Everything Pro handles, plus voice notes transcribed and answered in text — with a voice answer counting toward qualification — follow-ups written fresh for that specific lead, several rapid messages answered as one reply, cleaned lead data in a flat view that can be sorted and exported, and conversation rules that can be adjusted without a rebuild.
Contextual. The agent handles the real texture of a conversation: audio, bursts of short messages, and follow-ups that reference what that person actually said.
What makes it different: Business understands voice notes and writes each follow-up fresh for that lead, with deeper context handling, layered reliability and cleaner lead data.
| Qualification | Everything Pro does, plus each answer is checked and tidied against the kind of answer the question expects — so a number, a date or a yes/no is stored in a consistent, usable form rather than as loose text. |
|---|---|
| Follow-ups | Written fresh for each lead by the agent, referencing what that person actually said, guided by the angle you set for each step. The same safety net applies: anything queued is cancelled the moment the lead replies, books or asks for you. |
| Lead information saved | Everything Pro records, plus a flat lead view where each qualification answer has its own column — so leads can be sorted, filtered and exported. |
| Booking and links | Same as Pro: your link, once, only after qualification. |
| Conversation and context | Deeper context handling, and several rapid messages from the same lead are answered as one reply instead of three. |
| Voice messages | Supported. A voice note is transcribed and answered in the conversation like any typed message, and a voice answer counts toward qualification. The agent replies in text and never sends a voice note back. If a recording can't be transcribed, the lead is asked politely to resend. |
Fusion Max is this same level linked with WhatsApp, so one lead is recognised across both channels.
Instagram only. AI-written follow-ups replace template follow-ups rather than running alongside them. Voice notes are understood and answered in text — no product sends voice replies — and there is no calendar connection.
What it does
🎤 Voice note (0:24)
Transcribed and understood in context
Thanks for explaining — so you've trained before but struggled to stay consistent on your own. How soon are you hoping to start?
The WhatsApp Personal Assistant brings Pro-level qualification to WhatsApp, for coaches whose enquiries arrive there from a link in bio, from ads, from a website or by word of mouth.
Who it's for: Coaches whose enquiries land on WhatsApp rather than Instagram.
Automatic replies from your knowledge base; qualification one question at a time with answers locked; your booking link sent once after qualification; template follow-ups that cancel on reply; several short messages combined into one clear reply; layered reliability; human handoff; hot lead alerts; and a full lead record.
Qualifying. The same structured journey as Pro, running on WhatsApp.
What makes it different: The qualification quality of Pro, on WhatsApp, with multi-message combining and layered reliability. It needs a dedicated WhatsApp business number.
| Qualification | The same structured journey as Pro, with the answer checking and tidying used at Business level: your questions, one at a time, answers stored and never re-asked. |
|---|---|
| Follow-ups | Multi-step sequences from the messages you approve, cancelled automatically when the lead replies, books or asks for you. Timing also respects WhatsApp's own 24-hour messaging window. |
| Lead information saved | A full lead record keyed to the lead's WhatsApp number, with each qualification answer in its own column in a sortable, exportable lead view, plus the complete chat log. |
| Booking and links | Your booking link is sent once, after qualification. |
| Conversation and context | Full conversation memory, and when someone fires off several short messages in a row they're gathered into one clear reply rather than three separate ones. |
| Voice messages | Not supported on this product. Voice notes are handled on Business (Instagram) and on Fusion Max (both channels). |
Fusion adds the Instagram side and links the two channels. Fusion Max adds voice-note understanding and AI-written follow-ups on WhatsApp as well.
No voice notes and no AI-written follow-ups at this level, and no Instagram side, so no Comment → DM. It needs a dedicated WhatsApp business number, existing chat history doesn't carry over, and WhatsApp's 24-hour window shapes follow-up timing.
Before ordering, read about the dedicated number and the 24-hour window.
What it does
Not included
hi
saw your ad
how does online coaching work?
Hi, thanks for reaching out! Online coaching means a plan built for you, weekly check-ins and direct support. What's your main goal right now?
See WhatsApp Personal Assistant pricing · WhatsApp Personal Assistant FAQ · WhatsApp Personal Assistant demo
Fusion is one connected system rather than two products: Instagram Pro and the WhatsApp Personal Assistant, linked so a lead doesn't start over when the conversation moves channel.
Who it's for: Coaches whose leads discover them on Instagram and book on WhatsApp.
Everything Pro handles on Instagram and everything the WhatsApp Personal Assistant handles on WhatsApp, plus recognition of a lead who moves from Instagram to WhatsApp so the questions they already answered are never asked again. Someone who messages WhatsApp directly is qualified from the start, and each channel runs its own follow-ups.
Qualifying, cross-channel. Pro-level capability on both sides, with continuity between them.
What makes it different: Fusion is Instagram Pro and WhatsApp Personal Assistant linked as one product. A lead qualified on Instagram continues on WhatsApp without repeating answers. It costs less than buying both separately, and it's actually connected.
| Qualification | Your questions run on both channels. A lead who answered some of them on Instagram is recognised when they arrive on WhatsApp and their existing answers are carried across, so the conversation continues instead of starting again. Someone who messages WhatsApp directly is qualified from the beginning as normal. |
|---|---|
| Follow-ups | Approved multi-step sequences, running separately on each channel, with the same cancel-on-reply protection. |
| Lead information saved | Two connected lead records — Instagram and WhatsApp — linked for the same person, so answers given on one channel are available on the other. |
| Booking and links | Your booking link is sent once after qualification. Depending on how you sell, a qualified Instagram lead can instead be moved to WhatsApp with a one-tap link to finish there. |
| Conversation and context | Context carries across the move from Instagram to WhatsApp — the agent picks up a continuing conversation, not a new one. |
| Voice messages | Not supported at this level — that's Fusion Max. |
Fusion Max is the same connection at Business level: voice notes and AI-written follow-ups on both channels.
No voice notes and no AI-written follow-ups. The WhatsApp requirements still apply — a dedicated business number and the 24-hour window — and booking still happens through your own link.
What it does
Not included
Lead half-qualified on Instagram · taps through to WhatsApp
Welcome over! You mentioned fat loss and a three-month timeline. Last question: have you worked with a coach before?
Fusion Max is the complete system: the Business-level Instagram agent linked with the WhatsApp Personal Assistant, with the highest capability on both channels.
Who it's for: Coaches running both channels whose audience sends voice notes or whose offer is high-ticket. If neither is true, Fusion does the job.
Everything Business handles on Instagram, everything the WhatsApp assistant handles on WhatsApp, voice notes understood on both channels, AI-written follow-ups on both, cross-channel recognition and continuity, layered reliability and an exportable lead view.
Contextual, cross-channel — the highest level offered.
What makes it different: The Business-level Instagram agent linked with WhatsApp Personal Assistant: voice notes and AI-written follow-ups on both channels, with cross-channel continuity.
| Qualification | Everything Fusion does, with the Business-level answer checking and tidying on both channels. |
|---|---|
| Follow-ups | Written fresh for each lead on both Instagram and WhatsApp, referencing that person's own conversation. |
| Lead information saved | Connected lead records across both channels, with each qualification answer in its own column in a sortable, exportable view. |
| Booking and links | Same as Fusion: your link once after qualification, or a one-tap move to WhatsApp to finish there. |
| Conversation and context | The deepest context handling offered, on both channels, including several rapid messages answered as one reply. |
| Voice messages | Supported on both Instagram and WhatsApp. Voice notes are transcribed and answered in the conversation and count toward qualification. Replies are always text — no product sends voice notes. |
There is no level above this. If voice notes and AI-written follow-ups don't matter for your audience, Fusion does the same cross-channel job for less.
Still no calendar connection, no voice replies, no cold outreach, no Messenger and no third-party integrations. It's the largest build, so the timeline is around 72 hours or more.
What it does
🎤 Voice note on WhatsApp (0:31)
Transcribed · linked to this lead's Instagram answers
Got it — so evenings are when you can train. Based on what you told us on Instagram, the 1:1 program fits well. Here's the link to book your call.
| Capability | Basic | Pro | Business | WhatsApp PA | Fusion | Fusion Max |
|---|---|---|---|---|---|---|
| ✓ | ✓ | ✓ | — | ✓ | ✓ | |
| — | — | — | ✓ | ✓ | ✓ | |
| Comment → DM | ✓ | ✓ | ✓ | — | ✓ | ✓ |
| Answers from your knowledge | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Human handoff | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Lead qualification | — | ✓ | ✓ | ✓ | ✓ | ✓ |
| Booking-link delivery | — | ✓ | ✓ | ✓ | ✓ | ✓ |
| Hot lead alerts | — | ✓ | ✓ | ✓ | ✓ | ✓ |
| Template follow-ups | — | ✓ | — | ✓ | ✓ | — |
| AI-written follow-ups | — | — | ✓ | — | — | ✓ |
| Voice notes understood | — | — | ✓ | — | — | ✓ |
| Multi-message combining | — | — | ✓ | ✓ | — | ✓ |
| Layered AI reliability | — | — | ✓ | ✓ | — | ✓ |
| Cross-channel lead linking | — | — | — | — | ✓ | ✓ |
Products with AI-written follow-ups don't also run template follow-ups — the AI writes each message instead.
Each level adds a specific capability, not a vague "better AI":
Higher tiers cost more because they take more of the conversation off you, not because the same system is priced differently. If a capability wouldn't change how your DMs are handled, the lower tier is the honest choice — see which product fits your situation.
Someone comments your keyword on a post or reel. Two things happen: a public reply appears under their comment, so the post keeps its activity and other people see you respond — and a private DM opens the conversation with them directly. The agent for your product then takes the conversation from there.
You aren't limited to one keyword. Each campaign is its own keyword with its own set of replies, so a single account can run several at once. For example:
Each keyword is attached to its own pool of public replies and DM openers, so the wording matches the content the person commented on. A campaign can also be set to respond to every comment on your posts rather than a specific keyword, when that suits the content better.
Comment → DM is Instagram-only, so it isn't part of WhatsApp Personal Assistant. More detail: Comment → DM on the Channels page.
Alongside the AI products, Managed Automation offers structured, rule-based flows at a lower cost: a Free Trial Assistant, Starter, Growth, WhatsApp Lead Qualification System and Combo. It suits coaches whose DMs are mostly the same few questions. Growth carries the same 14-day rebuild guarantee as Pro. See Managed plans and the Managed vs AI comparison.
No. On Business and Fusion Max it understands voice notes — they're transcribed and answered inside the conversation, and a voice answer counts toward qualification — but every reply it sends is text. No product sends voice messages.
They get a short, polite reply asking them to send it as text, so the message is never silently ignored. That applies to Basic, Pro, WhatsApp Personal Assistant and Fusion.
Yes. Each keyword is its own campaign with its own public replies and DM openers, so one keyword can send transformation content and another can open a coaching conversation. A campaign can also respond to every comment on a post instead of a specific keyword.
Every product stores a lead record and the full chat log. From Pro upward that includes each qualification answer, the stage the conversation reached, whether your booking link was sent and the follow-up state. Business, WhatsApp Personal Assistant and Fusion Max add a flat lead view where each answer has its own column, so leads can be sorted, filtered and exported.
Yes. Questions, knowledge answers, tone and follow-up copy are configuration, not a rebuild — adjusting them as your offer changes is part of the monthly service.
No. Every product only responds to someone who messaged you or commented on your content first.
Pro is the recommended starting point for Instagram, because it runs qualification, booking-link delivery and follow-ups. If you don't need qualification yet, Basic. If your enquiries arrive on WhatsApp, WhatsApp Personal Assistant.
Yes. As your enquiry volume or offer changes, you can move to a higher product. Talk to Ayush directly about what changes.
No. They're one product at two capability levels: Fusion is Pro-level on Instagram, and Fusion Max is Business-level. Both link Instagram with WhatsApp Personal Assistant.
Pro, and the Growth plan under Managed Automation. The remedy is a free review, adjustment and rebuild if the agreed qualifying outcome doesn't happen and the conditions are met. It isn't a refund or a guarantee of revenue.
Enquiry volume matters more than budget in deciding which product fits. The strategy call works that out with you.
